Clean Technica – Energy Efficiency Careers And Entrepreneurship Opportunities

I would argue that energy efficiency is hands-down the biggest opportunity in our energy ecosystem. There’s a whole lot of business opportunity in clean energy generation and storage, no matter what, but energy efficiency can eliminate a large slice of the fossil fuel/climate change pie with much less rigamarole (permitting, land use issues, large budgets, etc.), and creates its own business opportunity.

The best way to envision how energy efficiency fits into the big picture, for me, is to think about it as if it was someone trying to lose weight. Switching from a giant pile of french fries to air-fried sweet potato fries, from burgers to veggie burgers, and from milkshakes to green smoothies are all good steps. But what if, instead of going from fries to sweet potato fries, the person went from fries to … smaller portions? What if they are still 100% satisfied with their food intake and their caloric needs? Then, as their gut bacteria/biome adjusts to healthier food, it’ll start to send signals to the brain that healthy food is, in fact, what the body wants. The end result is that the person eats healthy food in right-sized portions, and voila, the person feels and looks great. The equivalent, in terms of energy, is that we use a right-sized portion of energy, all of it from clean sources, and our society feels and looks great.

Read the full release (opens in new window)